WOULD THE WORLD’S BEST SOCCER TEAM HAVE ONLY CANADIAN PLAYERS?

The Ultimate Soccer Team

In this video, we explore the concept of home country bias. If you could build the world's ultimate soccer team, chances are you would choose the best players from around the world.

But what does soccer have to do with investing? It only makes sense that the best companies like the best players, are going to come from different countries.

Home country bias may be limiting your opportunities. So, as you draw up a strategy for the right mix of investments, you might consider adding more international players.

Behavioural Finance for Everyday Investors

We like to think we invest rationally, but the field of behavioural finance has shown there are social, emotional, and even cognitive factors that can affect our investing decisions. By becoming aware of these unconscious tendencies, we have a better chance of meeting our long-term investing goals.