Could watching "Shark Week" increase your odds of shark attack?

Let’s Talk about Sharks

The odds of being attacked by a shark in the U.S. are said to be about 1 in 11,500,000…which means a shark attack is a pretty unlikely event.

While our rational mind knows shark attacks are rare, if there’s information available to us that’s not only more recent, but more traumatic, it’s likely to overrule our rational mind. This kind of influence is called “availability bias.”

Behavioural Finance for Everyday Investors

We like to think we invest rationally, but the field of behavioural finance has shown there are social, emotional, and even cognitive factors that can affect our investing decisions. By becoming aware of these unconscious tendencies, we may have a better chance of meeting our long-term investing goals.