About Investor Behaviour

We like to think we invest rationally, but the field of behavioral finance has shown there are social, emotional, and even cognitive factors that can affect our investing decisions. By becoming aware of these unconscious tendencies, we may have a better chance of meeting our long-term investing goals.

Loss Aversion

Golf’s dreaded water hazard has a lesson for investors.

Learn More

Availability Bias

Could watching “Shark Week” increase your odds of shark attack?

Learn More

Herding

What can we learn from Tulipmania?

Learn More

Home Country Bias

Would the world’s best soccer team have only Canadian players?

Learn More