Managing Volatility

How to navigate unpredictable markets

Concerns about COVID-19 are stirring the markets – and many investors are understandably nervous. It’s wise to be cautious. That’s why Franklin Templeton manages risks as carefully as we manage opportunities. But it’s also wise to stay invested.

More than 65 years of shifting markets have reinforced two lessons:

  1. The markets always recover.
  2. Investors who stay the course tend to be rewarded over time.

Explore these resources and ask your advisor how to make volatility work for you.

Insights: the economic implications of the coronavirus

Blog: Beyond Bulls and Bears
Get the latest insights from our investment experts.

Emotionally Invested: The Market Cycle
Seesawing markets can lead to reckless decisions. Regularly scheduled investments can help keep emotions in check.

Don’t Lose Twice
How long does it take to recover from an investment loss? If you play it too safe, it might take longer than you think.

Where Do We Go from Here?
When markets fall, the next peak usually isn’t far away.

The Battle Between Bulls and Bears
Down markets can be brutal but they have a history of charging back.

Expect Turbulence
And remember: the biggest gains are often in the first 10 days of a rally.

The Power of PACs
Regularly scheduled investments can help you take advantage of market dips.

It doesn’t always pay to follow the crowd.

Loss Aversion
Losing hurts but too much caution can be costly.

Why Diversify?
A diverse portfolio gives you access to the best performing asset classes this year—every year.

A Message from the CEO

To our clients:

Above all else, the coronavirus pandemic is a worldwide humanitarian issue, but it is also accompanied by significant economic fallout. Already, our personal and professional lives have been impacted in significant ways, and that impact will likely continue for the foreseeable future. We’ve carefully curated the most relevant resources on this new web page to make it easier for you to find what you need. Given the fluidity of the situation, we will be updating it frequently. We hope these resources help you and your organization. In the meantime, stay healthy and safe.

-Jenny Johnson, CEO


Churning markets have a way of inspiring panic in even the most seasoned investors. But panic isn’t a strategy. And history has proven that when it comes to the markets, there are always smooth waters ahead.

Learn more